Jonesrac’s Weblog

Watts’s argument against Gladwell’s theory about influentials makes sense. The real issue here does not seem to be the way in a which a product is sold to the public but what product is being sold. We discussed in class last week “products that tip” and fashion and music were two of them. So when marketing in these fields Gladwell’s way seems best. When buying necessities like home appliances, food, and Internet service it still makes more sense to market to a mass audience as Watts suggests. Every product and service sorta falls on this continuum ranging from trend to necessities. Once you know where your company falls it should be easier to know what kind of campaign you should launch.