Web success – humor, controversy, mystery

The 3 rules in the Tipping Point certainly apply to planning a campaign on the Internet. The site must be contagious. I think the best way to get someone to visit a site is to have some type of mystery or humor involved. Humor always seems to be contagious. I know personally if I visit a site that makes me laugh I’ll share it with my friends and family. Also, when advertising a website it’s a good tactic that some companies are using now by not revealing the product in their commercials; this gets people interested.

Gladwell believes that change happens all at once. This seems more true for the Internet than other media outlets. Sites like Facebook, Ebay, YouTube, Myspace, Amazon and Netflix blew up so quickly. I think it is important though that once your site does become popular that you are willing to make changes to improve it based on your audinces’ suggestions or another site will take over.

The final rule in the Tipping Pointis that little causes have big effects.  Reaching the right people, constructing a site that everyone wants to come to and making the appropriate changes all effect the success of your campaign. But even one small story or controversy about your site that gets people talking could be the best thing for your campaign.