Old PR Dying
March 14, 2008
There is all this talk in PR classes in college about these new ways to reach your audience through blogs, websites, Facebook, Myspace, YouTube, Etc. But it seems like when it really comes down to it most companies are still primarily using the old ways; press releases, media clippings, media pitches and so on. So is the old way of doing PR really dying or is it just combining with the new?
March 15, 2008 at 8:00 am
No, it’s not dying, it’s changing. At least in the b2b and b2b spaces.
There are exciting new communities to reach, in new and innovative ways. Does that change the underlying principles of the process — getting your client’s information out in a way that supports their business success? No.
Do you still have to know how to write clearly and concisely, and understand your client’s position in the market? Yes.
I write on some of these issues at http://cparente.wordpress.com
Under PR, you might be interested in an article I wrote last year on the reasons you put out a press release that have nothing to do with getting media coverage.
Good luck!
Chris Parente